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Pacific Rim goes viral


It's not long till we get our first proper official look at Guillermo Del Toro's giant robot vs. giant monster epic Pacific Rim. According the film's promo site, a trailer should hit in little over two weeks (well, I assume that is what it's counting down to. What else could it be?). But to tide us over till then we have these pretty neat pieces of viral marketing. The first is a test for the Kaiju (giant monster to me and you) defense system, and the second a memo concerning the 'trespasser event', the first appearance of the Kaiju.

Synopsis: From acclaimed filmmaker Guillermo del Toro comes Warner Bros. Pictures’ and Legendary Pictures’ epic sci-fi action adventure “Pacific Rim.”
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end.  To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge.  But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju.  On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past.  Together, they stand as mankind’s last hope against the mounting apocalypse.
Oscar® nominee Guillermo del Toro (“Pan’s Labyrinth”) is directing “Pacific Rim” from a script by Travis Beacham (“Clash of the Titans”).  Thomas Tull, Jon Jashni and Mary Parent are producing, with Callum Greene serving as executive producer.
The film stars Charlie Hunnam (TV’s “Sons of Anarchy”), Idris Elba (“Thor”), Rinko Kikuchi (“The Brothers Bloom”), Charlie Day (“Horrible Bosses”), and Ron Perlman (the “Hellboy” films).  The ensemble cast also includes Max Martini, Robert Kazinsky, Clifton Collins, Jr., Burn Gorman, Larry Joe Campbell, Diego Klattenhoff, and Brad William Henke.
Del Toro’s behind-the-scenes team includes Academy Award®-winning director of photography Guillermo Navarro, production designer Andrew Neskoromny, editor Peter Amundson, and costume designer Kate Hawley.
Slated for release in Summer 2013, “Pacific Rim” is a presentation of Warner Bros. Pictures and Legendary Pictures.  The film will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Released: 12th July 2013 (U.S./U.K./IRE)

Source: Total Film


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The Movie Bit: Pacific Rim goes viral
Pacific Rim goes viral
Viral marketing pieces for Guillermo Del Toro's Pacific Rim
The Movie Bit
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